Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media
Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media
- ISBN13: 9780789742841
- Condition: New
- Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
Profit Big from Social Media: Strategies and Solutions That Work! Using new social media marketing techniques, you can deepen relationships with your most passionate, profitable customers–and create more of them than ever before! In this 100% practical book, world-renowned expert Li Evans shows exactly how to make the most of social media–in any company, in any industry. You’ll discover exactly how to customize your best social networking strategy…then staff it, organize it, manage it
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The Complete Idiot’s Guide to Social Media Marketing (Complete Idiot’s Guide to…(Computer))
- ISBN13: 9781592579891
- Condition: New
- Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
Get ahead of the competition with marketing that demands attention.
The Complete Idiot’s Guide(r) to Social Media Marketing is for people with a product, service, or business who want to use social media for marketing to target their customers. Instead of opting for the blatant and outdated billboard type of advertising, those who make use of social media’s dynamic dialogue will personally connect with their desired audience-and win their product or service the attention it deserves.
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(out of 9 reviews)
List Price: $ 19.95
Price: $ 11.03
Marketing 2.0: Bridging the Gap between Seller and Buyer through Social Media Marketing
Endorsements “Marketing 2.0 is an essential online playbook for any small or medium-sized business executive. Bernie teaches how to create and develop winning strategies on the web that will attract people to your company and your employees through relationship building and content marketing. If you implement the strategies and tactics in this book you’ll reduce or eliminate outdated marketing practices and you will drive new business — as well as keep more of the current business you have.”
Rating: (out of 29 reviews)
List Price: $ 22.95
Price: $ 14.63
Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business!
- ISBN13: 9781884956850
- Condition: New
- Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
Secrets of Social Media Marketing is a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing. Social media has quickly moved from the periphery of marketing into the forefront, but this is a new and quickly-evolving field and there are few established formulas for success. Building on the lessons set out in Gillin’s acclaimed and oft-reviewed The New Influencers: A Marketer’s Guide to the New Social Media, this book provides pra
Rating: 
(out of 29 reviews)
List Price: $ 15.95
Price: $ 6.49
Review by Social Media Convert for Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business!
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I just started reading this book and am absolutely convinced that it is the best resource you’ll find regarding social media marketing. Get it and I guarantee you’ll continuously refer to it for honest insight that is so well written that even a caveman can now do social media marketing. I have some colleagues waiting to borrow my copy but that’s just not going to happen — they’ll have to get their own as I’m not lending this one out.
Review by Dr. Lance D. Chambers for Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business!
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This is NOT a How To book. It discusses the background of Social Media Marketing. The trends in the area, how it can be used (discussed at a non-How To Do It level), the advantages, what to look out for, etc.
It tells you what you NEED to do very well but totally avoids the How To Do It.
Review by W. Shiels for Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business!
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From my perspective, this book is an excellent read for beginners or those looking to bring social media concepts into the organization. For those who have been playing in this space for a while, it’s a good refresher and some of the content will be considered review.
This is a book that I’ll be sharing with staff members who are interested in getting into the social media game and need the foundational concepts that are outlined in Paul’s book. Secrets of Social Media Marketing will find a place on my bookshelf as a a reference manual for future use.
For those looking to dive into the social media space, pair this book with Groundswell and you’ve got the information you need to build the foundations of a successful social media program within your organization.
Review by Brad Shorr for Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business!
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This is a comprehensive overview of social media marketing, with enough detail to make it useful for marketing practitioners, yet not having so much detail as to confuse or overwhelm. It’s an excellent starting point for small business owners and leaders, corporate executives, traditional media marketers and advertisers, SEO and SEM service providers, and public relations specialists.
Using case studies, bios of power users, and drawing on his own experience as a tech sector journalist, Gillin makes a strong case for why – and how – social media works. He explains social networking etiquette, which tools to use and for what purpose, how to develop online relationships that support corporate objectives, how to effectively write, promote, and engage on the social Web, and significantly, how to measure results of social media activity. I found his detailed advice on podcasting, video, and image (photo) creation especially helpful, since there’s comparatively little written on these topics.
If you are trying to figure out what all the fuss is about blogs, LinkedIn, Facebook and Twitter, this book is for you. If you’re ready to launch your own social media program, this book will tell you how. Gillin gets into the nitty gritty, explaining such things as how bookmarking sites work, how to use YouTube for business, how to promote your blog, why blogs improve search engine visibility, and why talking to customers increases customer loyalty, attracts business, and accelerates new product/service development.
Like all books on social media, it’s best to read this one now. A year from now, a good bit of the information is likely to be out of date, as Gillin himself points out.
In his closing chapter, Gillin points out that the social Web is not just for marketers. Employees at every level in a business will be directly engaging customers online – it’s already happening. And already, customers are talking about companies on Twitter, Facebook, and the like, whether companies participate in the conversations or not. Gillin’s conclusion – social media is not a fad, it’s a permanent sea change in how business communication takes place. Nobody in management can afford to be in the dark about these developments, which is why I think “Secrets” is a genuinely important book.
Review by Jeff Lippincott for Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business!
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I liked this book very much. I read the author’s first book on this subject back in July, 2007. And now he has a second great book out on the subject. It includes the following 16 chapters:
1. Making the case
2. Making choices
3. Ear to the ground
4. Courting online influencers
5. Corporate soapboxes
6. Customer conversations
7. The social network gorillas
8. Niche innovations
9. Learning from conversations
10. Basics of social media content
11. Picking your spot
12. Telling stories with words and images
13. Engagement through interaction
14. Promote thyself
15. Measuring results
16. Celebrating change
The book was very easy to read. It is full of great content. And it is very well researched. I found each of the chapters to be packed full of cites to Web sites that are critical players in the social media marketing realm of things. And I’ve read quite a few books on this subject. I can tell you this book is not simple fluff or something merely written in order to capitalize on the current popularity of the subject matter.
There are real world examples cited throughout the text. And I found them to be very good additions to the points being made in the main body of the book’s content. So the numerous cites to Web sites and the inclusion of real world examples makes this book a goldmine of information for anyone hungry to learn about social media marketing. I had one problem with the book – its organization. When I completed it and sat down to write this review I said to myself: “There are 16 chapters in this book. How can they be broken down into three or four “parts?” I had hoped it would be easy for me to eyeball the parts. Unfortunately, it wasn’t that simple. Below is how I think the book probably should have been organized to be a little more easily digestible. 5 stars!
[I] WHY PRACTICE SOCIAL MEDIA MARKETING?
1. Making the case
14. Promote thyself
8. Niche innovations
[II] HOW DOES SOCIAL MEDIA MARKETING WORK?
10. Basics of social media content
12. Telling stories with words and images
5. Corporate soapboxes
4. Courting online influencers
6. Customer conversations
13. Engagement through interaction
3. Ear to the ground
9. Learning from conversations
16. Celebrating change
15. Measuring results
[III] SOCIAL MEDIA MARKETING OPTIONS
2. Making choices
11. Picking your spot
7. The social network gorillas
Review by Josh Michael Halderman for Marketing 2.0: Bridging the Gap between Seller and Buyer through Social Media Marketing
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As a small business owner and as someone new to marketing concepts, I found this book to be full of useful information. Bernie uses an easy-to-read conversational style and lets the concepts speak for themselves. You can sense his enthusiasm for the new opportunities in marketing, and rightfully so: these are powerful ideas for improving how you connect with your customers and peers. Very thought-provoking and practical concepts and a great survey of what social media and web 2.0 have to offer to many different types of businesses and organizations.
Review by Ellen Toay for Marketing 2.0: Bridging the Gap between Seller and Buyer through Social Media Marketing
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This is a great book for those interested in learning how to use social media in their business.
I am over 60 and learning social media has been quite a challenge for me. I have been studying social media strategy for over 6 months – have taken some wonderful online courses and have read numerous books. There have been real times of frustration as often I have felt that I was playing catchup because I really started out way behind the starting blocks – I didn’t even have a computer until I was in my 40s. Many of the books I have read have been written for those who are much more tech savvy than someone my age usually is (although I am very computer literate I don’t know a lot of “geek speak” terms). I now have a pretty comprehensive knowledge of the subject but was looking to fill in some holes.
Bernie Borges has taken this subject and written it in every day language that makes what I was looking for extremely clear. Instead of just glossing over things he has gone into a great deal of depth which has really helped “turn on the light bulb” for me in the areas that most authors gloss over.
I really do believe this is a “must read” for people who are serious about learning and using social media.
Review by S. A. Dishong for Marketing 2.0: Bridging the Gap between Seller and Buyer through Social Media Marketing
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This book goes a long way to help businesses identify the case for great content creation and content marketing and sharing as a key element in today’s marketing strategy. Bernie provides background information on social media marketing concepts and tools, case studies, resources, and ideas to help small- to medium-sized businesses get started in social media marketing or ramp up their current efforts. As one who is out in the trenches with some clients who are still hesitant about starting or expanding social media efforts, I’d like to see a sequel with more information about how to address executives’ legitimate concerns about brand dilution, confidentiality, legal issues, and employee productivity issues associated with the use of social media in the workplace. The addition of some charts, diagrams and illustrations would be helpful to make the points more easily understandable to those who are not as familiar with the topic, or who want a quick overview. Overall, it’s a worthwhile addition to your marketing library. -Sally Anne Dishong, Content Editor, LinkShare Corporation
Review by Melissa Gerber for Marketing 2.0: Bridging the Gap between Seller and Buyer through Social Media Marketing
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I am new to the marketing world and read this book upon employment of my first digital marketing job. While I already understood the basics of marketing from my studies in college, Marketing 2.0 went above and beyond the explanation of today’s marketing strategies. The stuff they don’t teach in the classroom is the real-life stuff we need to know in the field and thank goodness it is all here in this book.
I definitely recommend this book for season pros looking for a new perspective or for newbies like me looking to break into the marketing world.
Review by M. Lorey for Marketing 2.0: Bridging the Gap between Seller and Buyer through Social Media Marketing
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I have read many of the latest social media marketing books out there and have found that they present the topic at too high a level. They seem to try and convince you that social media is the next big thing in marketing. For those of us that have been out there and seeing firsthand that social media is taking over, we need a book with a little more meat. A book that starts to get down into the nuts and bolts of how to use social media marketing in your organization and give you some firepower to convince upper management. Marketing 2.0 is this book! @mdlorey
Review by S. Horn for The Complete Idiot’s Guide to Social Media Marketing (Complete Idiot’s Guide to…(Computer))
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author Jennifer Abernethy modeled the premise of this book at her book launch at USA Today headquarters.
She showcased several clients and colleagues who have scaled their success via social media, including the dad who filmed “David After Dentist,” which has received more than . . .wait for it . . .55 million(!) views on You Tube.
That’s not the whole story though.
David’s dad was a Realtor in Florida. If you know anything about the real estate market in Florida, you know he wasn’t doing too well financially. Then, last year, he casually decided to upload this video of his son he’d taken several months before. That video quickly went viral and received 3 million hits in 3 days.
That’s STILL not the whole story.
David’s dad has turned that video into a financial empire; monetizing and merchandising it with t-shirts, licensing agreements, etc. An excerpt of the video appeared with Beyonce’ in a Super Bowl ad this year (for a nice fee, thank you very much). The income received from that less-than-3 minute video has paid for David’s college education. His dad now has time to coach his kids’ sports teams in addition to being interviewed on The Today Show and speaking at conferences around the country.
What’s even better is that David’s dad is using that money to make a difference and is donating part of the proceeds to Operation Smile. As he says, “It was the right thing to do.”
What’s this mean for you?
What do you care about? A non-profit? Your business? A book? A new job? A political campaign?
If you’d like specific ways to catapult its success — for free, without walking out your front door, at midnight if you choose — through the power of Twitter, FaceBook, LinkedIn, YouTube and blogging; buy this book. Then, read it and reap.
Review by Deborah Brown for The Complete Idiot’s Guide to Social Media Marketing (Complete Idiot’s Guide to…(Computer))
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I am reading Jennifer Abernathy’s book now The Complete Idiot’s Guide to Social Media Marketing and I am tagging almost every other page. It is filled with timely tips, ideas and how to’s! This needs to be on anyone’s shelf that is interesting in Social Medial Marketing; in fact, it should be on anyone that does any kind of marketing today. I am recommending this book for the experienced and the novice as well!
Review by Judith A. Bradt for The Complete Idiot’s Guide to Social Media Marketing (Complete Idiot’s Guide to…(Computer))
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Author Jennifer Abernethy brings together an incredible host of useful ideas about effectively using social media to build your business…but what I liked best is that I learned what NOT to do. She turns a precision laser beam on the most important part of social media marketing:
it’s about being SOCIAL, first of all. Be helpful and cheer your friends…and stop push selling. Be the kind of person the people you’re looking for want to meet….and they will be drawn to you like magic.
Loads of leading edge tips about leveraging Facebook, Twitter, LinkedIn, and other emerging tools, and includes especially useful tactics to use video effectively…
…and she does it all without overwhelming you, whether you are just getting started or looking to break through the clutter and confusion of all this stuff and make some tactical choices about what’s right for your business. No mean feat, because there are a LOT of choices.
I highlighted and dogeared my copy heavily, and am now ready to make a second pass through the book to create my priority list of the things that will help my business most as I get ready for my full-day one-on-one with Jen to craft the strategy that will take my business to the next level and get my own book ready to launch.
Review by Meredith Liepelt for The Complete Idiot’s Guide to Social Media Marketing (Complete Idiot’s Guide to…(Computer))
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As a marketing strategist who helps clients gain major visibility, I highly recommend this book to anyone who either doesn’t know where to start or who is looking to maximize and amplify what they are currently doing online. This book is packed w/ great examples, inspiration and direct “how-to” advice that will help anyone. Bottom line: I recommend this to my clients and anyone who is serious about gaining visibility and credibility in social media. This is my go-to resource for social media marketing!
Review by Ruth Sherman for The Complete Idiot’s Guide to Social Media Marketing (Complete Idiot’s Guide to…(Computer))
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In this content-rich and easy-to-read book, author, million-dollar sales executive, and Social Media Marketing expert Jennifer Abernethy makes a strong case for using Social Media to market and sell regardless of the business the reader is in. From covering the familiar sites (Twitter, Facebook, and LinkedIn), to the less familiar (Tumblr, Oovoo) to unfamiliar (FriendFeed, Ustream), there is something for everyone.
One of the best things about this book is the way it’s organized. Twitter, Facebook and LinkedIn have their own sections with chapters that spell out everything from set-up to how to use all the applications to how to use them to market. It’s all done step-by-step, with plenty of visuals so even the most technology-challenged can make sense of the process. There are numerous sidebars containing “netiquette” tips and definitions of terms for the non-geek community.
A section on using video in Social Media Marketing, which Abernethy persuasively advocates for as the next big thing, was extremely enlightening and I have already begun to implement some of her suggestions. Videoconferencing sites are either free or inexpensive, which is a huge change from only a couple of years ago and most computers now come equipped with webcams and/or the technology to effortlessly connect an external one.
And there is another chapter on blogs, one on ezines and still another on how to manage it all in a short amount of time. And that’s only the tip of the iceberg. Abernethy writes in a clear and breezy way with the result being the reader actually feels he/she can do this and gain a competitive advantage without feeling like an “idiot.”
This is going to be my “bible” on Social Media Marketing for the foreseeable future. There are a lot of pretenders out there, and Jennifer Abernethy is NOT one of them. Highly, highly recommend.