HOW TO: Target Social Media Influencers to Boost Traffic and Sales

Image via Wikipedia

Ben Straley is the CEO of Meteor Solutions, provider of the leading word-of-mouth analytics and optimization platform that enables marketers to measure, manage, and monetize earned media.
Your brand has 10,000 Twitter() followers and 2,000 fans on Facebook(). Does that mean your social media marketing efforts are paying off? Maybe not. [...]

4 Myths About Social Media and Business

Image via Wikipedia

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. It was written by Leah Betancourt
25% of small business owners said they plan to spend more on social networking in 2010, according to the Ad-ology [...]

Twitter Is Still Growing Rapidly

Maybe Twitter doesn’t have a growth problem after all. According to new stats out today from Royal Pingdom, Twitter saw an all-time high of more than 1.2 billion tweets in January. Perhaps this is what CEO Evan Williams meant last month when he said that the site was hitting records “across all [...]

The 10 Stages of Social Media Business Integration

Brian Solis is a principal at new media agency FutureWorks. You can connect with him on Twitter or Facebook.
An overnight success ten years in the making, social media is as transformative as it is evolutionary. At last, 2010 is expected to be the year that social media goes mainstream for business. In speaking with [...]

Mashable’s Social Media Guide for Small Businesses

ver the past year, Mashable has written extensively on the value of social media to small businesses. We have also contributed regularly on this topic to the American Express Open Forum.
From the fundamentals of Twitter() branding, to the importance of blogging, to getting work done with some great online tools, small businesses face many [...]

How To Use Twitter’s New Retweet Feature

by Josh Catone
One of the best things about Twitter is the way that it allows content and information to spread quickly across the network from person-to-person. This happened for two reasons: 1. because Twitter is a one-to-many communications platform and 2. because it allows for content to be easily repeated. In [...]

Squidoo: Build a Free, Multi-Media Website With This Web 2.0 Hosting

A Squidoo lens is designed to be a highly focused window to other directly related resources – blog posts, websites, Flickr photos, YouTube videos, web-based articles or e-books. Hence a lens is not an end in itself but a means to an end – a window on other information about a topic, issue, problem, [...]

Twitter – Management Of The Follow Limit

Are you following 2,000 people on Twitter yet? And how many are following you? More than 2,000? Or maybe far fewer… and if it is fewer, you may have reached the dreaded Follow Ceiling.
In the good old days of Twitter (if something as relatively young as this can be said to have ‘good old days’) [...]

Sign-In to MySpace With … Facebook?

by Adam Ostrow41 Comments and 534 Reactions

It could be the ultimate admission of defeat, or, a pretty smart move given its current strategy. According to The Telgraph, MySpace is currently discussing a partnership with Facebook where music and video content published to MySpace could easily be shared on Facebook [...]

Online Marketing – Using Twitter Marketing Secrets

Twitter is a social network that is second only to Facebook. You can use this for social reasons or for online marketing. There are some Twitter marketing secrets that you can use to make your online marketing more successful.
One of the Twitter marketing secrets that you can use to make sure that you get the [...]

Next Page »