BET Awards 2011: Behind the Scenes in the Social Media Lounge [PICS]

The BET Awards kick off at 8 p.m. ET / 5 p.m. PT on Sunday night, capping off what’s been a major digital campaign to drive awareness for the broadcast. The show itself will also feature heavy social media integration, including plans to show viewer tweets and Facebook updates on-air, backstage live streaming video on [...]

This Morning’s Top 4 Stories in Social Media, Business & Tech

Welcome to this morning’s edition of “First To Know,” a series in which we keep you in the know on what’s happening in the digital world. We’re keeping our eyes on four particular stories of interest today. FTC To Target Google in Antitrust Investigation The Federal Trade Commission is preparing to launch the most comprehensive [...]

Who pays for the news media?

It’s easy to act as though the news media is something that is done to us. Some alien force, projected onto all of us, pushed out by them. Of course, that’s not true. It’s something we buy, something we pay for. We’re paying for superficial analyses, talking points, shouting heads, *****gate of the moment, herd [...]

This Morning’s Top 3 Stories in Tech, Business & Social Media

Welcome to this morning’s edition of “First To Know,” a series in which we keep you in the know on what’s happening in the digital world. We’re keeping our eyes on three particular stories of interest today. Facebook Traffic Dropping in U.S. & Canada? According to reports, Facebook traffic is dropping in the U.S. and [...]

HOW TO: Use Social Media for Recruiting

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. Finding the right candidate for a job is like finding a new apartment: timing, finances and quality all have to align just right. And somehow, the pool of options always seems [...]

Happy Little Checkins: Bob Ross on Social Media [INFOGRAPHIC]

Have you ever wondered how iconic painter/television personality Bob Ross would portray Facebook or Instagram? You haven’t? Well, we have a handy chart for you on that subject, anyhow. So get your iPad and your paintbrush stylus, and get ready to follow along. On the canvases of Bob Ross, Facebook is a mega mountain with [...]

How Social Media and Game Theory Can Motivate Students

Patrick Supanc is the President of College and Career Readiness at Pearson, where he focuses on new market development, digital innovation and product strategy. He has been a teacher in Indonesia, an education policy adviser at the World Bank and UN, and led K-12 market development at Blackboard. Social media and online games have the [...]

47 New Digital Media Resources You May Have Missed

What a week for Mashable! We recently launched Follow, our social layer to help you create a profile and find and share stories to the public. Despite the good news close to home, this week was also a tough one for the journalism community with the death of two top photojournalists, Tim Hetherington and Chris [...]

Charlie Sheen’s Web 2.0 Media Blitz: Revolutionary or Revolutionary Nightmare?

Charlie Sheen may have lost his job, but his recent frantic behavior helped his newly minted Twitter account gain a million followers in just over one day. Take that, Ashton Kutcher! Today @ PCWorld

Guy Kawasaki from Alltop.com @ Blog World & New Media Expo 2009

Guy Kawasaki, the founder of AllTop and mega “Twitter star”, talks to us about what Twitter, his company, AllTop and why it’s important to share “interesting stuff” on Twitter. Video Rating: 5 / 5

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