A marketing lesson from the apocalypse
If you’re reading this blog, then the world didn’t end, at least in my time zone. How does one market the end of the world? After all, you don’t have a big ad budget. Your ‘product’ is something that has been marketed again and again through the ages and it has never worked. There’s significant [...]
Marketing to nobody
Nobody wears a watch any more. Nobody wears a tie either. Nobody shops at a bookstore, at least nobody I know. The market of nobody is big indeed. You can do really well selling to nobody if you do your homework. In fact, most companies selling to nobody outperform those that are trying to sell [...]
Online Marketing Guide For Small Businesses
Online Marketing Guide For Small Businesses A resource for business owners to get connected with the new ways of advertising. Local business listings, Ppc, Social Media, Email Automation, Articles and Press Releases, and more. A step by step guide to help get small businesses ahead of the curve. Online Marketing Guide For Small Businesses Ebooks [...]
