Twitter: Online Marketing in 140 Characters or less

Posted by The TB on September 16, 2009 · Leave a Comment

It doesn’t matter whether you are new to online marketing or you are a more seasoned business owner, you are always looking for new ways to network and get the word out about your product or service. You have to take a look at Twitter. It’s a hybrid between instant message and pint size blog. Twitter will change the way you interact with your existing customers and how you cultivate new customers. It is all about the relationships so remember givers gain on this new platform. There is a culture on Twitter so sit back look and listen before you begin to market products or services. You can jump in the conversation at anytime but always remember to provide something of value.

Here are 5 reasons to use Twitter as your Power Marketing Tool of choice…

1. 140 Characters or less

Less is more! One of the best things about Twitter is that it keeps all messages short and to the point in 140 characters or less. You’ll have to give your customers and clients the gist of what is going on in short messages better known as “tweets” (messages similar to instant messages) that allow their interest to be piqued in such a way as to make them want to know more. You don’t have to worry about boring your clients or customers, there simply isn’t any room for the extra fluff. Instead, you will be able to catch their attention quickly and make them interested in knowing more.

2. All in an Instant…

It is a Blog and RSS feed all in one, you can get access to the people that use Twitter seconds after they create the post. Twitter allows its users to connect their account to the cell phone for instant message type interaction. It is much like have a chat but only using 140 characters. You can reach your followers in an instant and they can reply in the next instant no matter where they are, and you will find that this is very important when you want to make marketing one of your biggest priorities. You are making sure that your followers have all of the latest updates about what you are doing and what’s going on in your world by simply sending a tweet.

3. Follow the crowd…

Twitter is a social network not just for business. People connect with people first and the business will follow. Remember people buy from people they know, like and trust. Connect with the people and the business opportunities will follow. Be authentic, allow your true personality to shine through your tweets and your profile. We are the sum total of all the relationships we have past and present. Be a person of value in the conversations, listen and build your social equity with ease. Your Social Equity is very important when building your online brand.

4. Listen and Learn

Listen to the conversations to the others who have something in common with you. Search for people in the search functionality or use a tool called Twitter Search to see what being talked about on Twitter, follow those that you find who are interested in you. Listen first and see what can learn. You will actually learn how to use Twitter by listening. By following other’s Twitter accounts, especially if they look like they have a lot to offer, you can stay in the know about various products, services, and other activities online and offiline. Listening and Learning is a great way to stay at the pulse of Twitter and your industry. Connect with the leaders in your industry and you will learn more than you can imagine.

5. Make Them Laugh

You can use Twitter to bring out the fun side of people and life. There is a lot for room to add a bit of mystery in your tweets as you only have a few characters to get your point across. You gain a lot more followers (fans), build your social equity, credibility, website traffic and customers as a result of piquing their interest with a bit of humor

Confessions of a Twitaholic: Be careful, just as with any other social networking site, Twitter can quickly become addicting. I am a happy Twitaholic who has learned how to monetize the Twitter experience and so can you. When you are having fun, you can sometimes get catch up in the moment. Twitter is great and powerful marketing tool to help build your social equity, credibility and profitability. Make sure you are always stay connected to the original purpose for Twitter, Powerful Marketing Tool in 140 characters or less.

Therese Prentice the Social Networking Queen is a successful Online Social Networking Marketer who helps average people to have extraordinary success with their online business ventures. Start Building Profitable Relationship through Social Networking.

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