4 Myths About Social Media and Business

4 Myths About Social Media and Business

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. It was written by Leah Betancourt
25% of small business owners said they plan to spend more on social networking in 2010, according to the Ad-ology Small Business [...]

Mashable’s Social Media Guide for Small Businesses

Mashable’s Social Media Guide for Small Businesses

ver the past year, Mashable has written extensively on the value of social media to small businesses. We have also contributed regularly on this topic to the American Express Open Forum.
From the fundamentals of Twitter() branding, to the importance of blogging, to getting work done with some great online tools, small businesses face many [...]

10 Web Trends For 2010

10 Web Trends For 2010

Editor’s note: Pete Cashmore is founder and CEO of Mashable, a popular blog about social media. He is writing a weekly column about social networking and tech for CNN.com.
(CNN) — As 2009 draws to a close, the Web’s attention turns to the year ahead. What can we expect of the [...]

Corporate Twitter Toolbox: Twitter Tools for the Enterprise

Corporate Twitter Toolbox: Twitter Tools for the Enterprise

Sudha Jamthe consults as Social Platform Strategist for PayPal X Platform and advises companies on innovation and building engaging communities. She blogs at coolastory.com and tweets as @sujamthe.
Twitter is a great listening post for companies to monitor conversations related to their brand and engage with customers; and there are a variety of [...]

Guy Kawasaki 10-20-30 Presentation Rule

Guy Kawasaki 10-20-30 Presentation Rule

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Former Apple Macintosh chief evangelist Guy Former Apple Macintosh chief evangelist Guy Kawasaki, illustrates a simple to remember and truly effective mini-set of rules to conquer PowerPoint typical low-legibility, visual boredom and inability to augment the presentation being delivered.
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